Keep It Simple

“Simplicity is the ultimate sophistication.”

— Leonardo da Vinci

Simple is harder than it looks.  It takes time.  It takes thought.  It takes removing precious work you have invested hours in.  It means creating with the goal of simplicity from the start, boiling things down to the essentials, and endless revision. 

Simple is essential for success.  Simplicity enables clarity, focus, and products people love. 

Put in the hard work. Keep it simple.

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